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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Google and Ebay’s AD Deal: Will It Work?
Publication Year : 2006
Authors: Siddhartha Paul, Abhijit Sinha
Industry: Search Network
Region: US
Case Code: MAA0136K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The online auction and shopping organization eBay signed up Google to provide Web search advertising outside U.S.The two companies would start “click to call” advertising across Google and eBay. The new feature would enable the online buyers to click on an advertisement and talk directly to an advertiser or eBay seller using Google’s Talk software or eBay’s Skype.This deal may generate revenue for eBay through its Skype. Google could also be benefited by expanding more into local advertising. The case discusses about Google and eBay and its alliance with a brief overview of online advertising.
Pedagogical Objectives:
- To discuss the impacts of ad deal between Google and eBay
- To discuss how Google worked as a search engine
- To understand the company background of eBay
- To get an overview of online advertising, globally
- To see whether this alliance leads to a win-win situation for both the companies or not.
Keywords : Mergers,Acquisitions,Alliances Case Study;Google; eBay; Advertising; Search engine; Yahoo; On-line auctioneer; Internet advertisement; Microsoft; Google Talk; PayPal; Adwords; Business strategy; Alliance; Dell; Skype
